ProWine 2027

International specialized trade show of winemaking

from 10 to 12 of May

Less than 6 months until the trade show opens — book the best stand in time!

Hong Kong Convention & Exhibition Centre (HKCEC) view map | Hong Kong, China

Frequently asked questions about the trade show

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Exhibition area

A trade show for industry professionals!

Visitors

Always a target audience!
ProWine 2027
ProWine 2027

Countries

Wide geography of participants!

About the trade show

ProWine Hong Kong is a specialized trade show for wine and spirits that has established itself as a key business platform for the beverage industry in Asia. The event takes place at the Hong Kong Convention and Exhibition Centre, one of the most modern exhibition complexes in the world, creating ideal conditions for establishing international business connections. At the heart of the trade show are the latest achievements in the global wine and spirits markets, with a focus on innovation, sustainability, and changing consumer behavior. Under the motto "Discover the Taste of Tomorrow," the trade show highlights trends such as premiumization, non-alcoholic and low-alcohol products, health, and technological advancements. Sustainability and alternative production methods play a central role. Special zones like ProSpirits and ProWein Zero showcase over 400 carefully selected products from around the world, reflecting the growing demand for innovative spirits and non-alcoholic alternatives. A key feature of the event is a three-day Business Forum that discusses current industry topics, including the use of artificial intelligence in wine marketing, targeting new consumer groups, and the impact of climate change on viticulture. The program is complemented by exclusive masterclasses conducted by internationally recognized experts, offering practical insights into market trends and sensory developments. Additionally, the ProWein Business Report, developed in collaboration with the Geisenheim University, provides in-depth market data with a special focus on the Asian market. ProWine Hong Kong offers a diverse and international range covering all relevant product segments, including red, white, and rosé wines, sparkling wines, dessert wines, as well as spirits, sake, craft beer, and cider. The trade show also includes organic wines, vegan options, and regional specialties from countries like China and Japan. In addition to the product range, industry-specific services such as training, professional literature, design solutions, and consulting are offered. Exhibitors represent both established wine-producing regions and new wine-producing countries, catering to trade professionals from retail, gastronomy, hospitality, and import/export. As part of the global ProWein network—with events in Düsseldorf, São Paulo, Mumbai, and Shanghai—ProWine Hong Kong aims to foster regional connections in the international wine and spirits industry. Hong Kong, one of Asia's major trade hubs with an open customs system and a developing import market, provides a particularly dynamic environment for this concept. Combining international quality, regional focus, and integration into HOFEX, ProWine Hong Kong offers an exceptional platform for networking, business development, and discovering innovations that shape the future of the wine and spirits industry. Conveniently connected to public transport and easily accessible from the international airport, the Hong Kong Convention and Exhibition Centre provides the perfect venue for a trade show that actively helps shape the future of the industry. We invite you to participate in this significant event!

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My trip to the trade show

ProWine 2027

Trade show venue

How do I get to the trade show?

To the host city

Hong Kong
Passengers Adults 1 Children 0 Infants 0
Cabin class
Flight preferences
Stops
Departure time 00:00 24:00
Arrival time 00:00 24:00

To the trade show venue

Hong Kong Convention & Exhibition Centre (HKCEC) Hong Kong Convention and Exhibition Centre, 1 Expo Dr, Hong Kong , Hong Kong, China
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Expected weather during the trade show

Day: +27…+29 °C
Night: +22…+24 °C
Precipitation: about 239 mm per month
Usually plenty of precipitation — we recommend taking an  umbrella!
Wind: about 3 m/s

Data based on historical climate indicators

Participants

Leading industry enterprises!

Request for participation in the trade show

ProWine 2027

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Less than 6 months left until the opening
Have time to book the best stand!



Do not worry. Filling out the form and sending a request doesn't oblige to participate in the trade show.

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    ProWine 2027

    Food Industry
    Alcoholic Beverages, Bakery Products, Meat Products, Dairy Products, Soft Drinks, Mineral Waters, Alcohol Products, Beer, Tobacco Products, Confectionery, ...