ITB Berlin 2027

International specialized exhibition of tourism

from 16 to 18 of March

Messe Berlin view map | Berlin, Germany

Visitors statistics

Audience and visitor profile of the exhibition

Total visitors 57 345

Total number of visitors according to FKM data

Local visitors 21 549 37.6%
International visitors 35 796 62.4%

Origin according to federal states

Berlin 29
Bavaria 13
North Rhine-Westphalia 10
Lower Saxony 9
Hesse 6

Professional position

Entrepreneur, co-owner, freelancer 25
Student 15
Area manager, works manager, plant manager, branch manager, head of public office 13
Managing director, board member, head of an authority etc. 13
Department head, group head, team leader 12

Area of responsibility

Management 23
Sales 21
Student 15
Marketing, advertising, PR 13
Other area 7

Economic sectors

Tour operator 24
Travel agency 17
Student 15
Tourism Organizations / Associations 14
Travel technology 10

Origin by km

over 300 km 73
up to 50 km 14
more than 100 km up to 300 km 11
more than 50 km up to 100 km 1

Origin by continents

EU 55
Other european countries 18
South-, East-, Central Asia 10
Africa 7
North America 4

Origin by countries

Poland 8
Austria 7
Italy 6
United Kingdom of Great Britain and Northern Ireland 6
France 5

Size of company/organization

10 - 49 21
1 - 4 20
Student 15
50 - 199 14
5 - 9 12

Purchasing/ Procurement powers

decisively 30
collectively 28
Student 15
no 15
in an advisory capacity/organization 11

Frequency of trade fair visits

First visit 54
Earlier events 33
Previous event 31

Participants statistics

Profile and geography of exhibition participants

Total exhibitors 5 637

Total number of participating companies according to FKM data

Local exhibitors 580 10.3%
International exhibitors 5 057 89.7%

Statistics by country

Geography of exhibition participants

participating countries 162

Countries represented among the exhibitors according to FKM data

#1
Germany

580 exhibitors

#2
Italy

286 exhibitors

#3
Spain

206 exhibitors

All countries

162
Germany 580
Italy 286
Spain 206
Thailand 191
Egypt 150
Türkiye 150
United Arab Emirates 143
India 137
United Kingdom of Great Britain and Northern Ireland 120
Greece 115
Tanzania, United Republic 112
Indonesia 109
Netherlands 109
China, People's Republic 101
Malaysia 101
South Africa 98
Portugal 97
Austria 94
Switzerland 82
Sri Lanka 80
United States of America 80
Vietnam 75
Cyprus 71
Croatia 68
Maldives 68
Finland 52
Japan 52
Oman 50
Bulgaria 46
Botswana 45
Nepal 45
Brazil 44
Poland 44
Costa Rica 42
Ecuador 42
Kenya 41
Australia 39
Mauritius 37
Albania 35
Iceland 35
Norway 35
France 34
Morocco 34
Qatar 33
Slovenia 33
Romania 32
Czechia 31
Uzbekistan 31
Argentina 30
Mexico 30
Montenegro 30
Uganda 30
Israel 29
Korea, Republic 29
Philippines 29
Singapore 29
Malta 28
Colombia 27
Hong Kong, China SAR 27
Jordan 27
Ethiopia 26
Hungary 26
Angola 25
Kazakhstan 25
Namibia 24
Denmark 23
Ireland 23
Saudi Arabia 23
Bhutan 22
Peru 22
Tunisia 22
Georgia 21
Kyrgyzstan 21
Dominican Republic 20
Madagascar 20
Belgium 19
Réunion 19
Pakistan 18
Serbia 18
Algeria 17
Cabo Verde 17
North Macedonia 17
Sweden 17
Zambia 17
Luxembourg 16
Turkmenistan 15
Mongolia 14
Seychelles 14
Zimbabwe 14
Aruba 13
Bahrain 13
Barbados 13
Canada 13
Estonia 13
French Polynesia 13
Guatemala 13
Lithuania 13
Syrian Arab Republic 13
Azerbaijan 12
Slovakia 12
Taiwan 12
Curaçao 11
Cambodia 10
New Zealand 10
Jamaica 9
Armenia 8
Ghana 8
Latvia 8
Moldova, Republic 8
Palestinian territories 8
Bosnia and Herzegovina 7
Fiji 7
Malawi 7
San Marino 7
Ukraine 7
Guadeloupe 6
Kosovo 6
Sierra Leone 6
Chile 5
Eswatini 5
Lebanon 5
Nicaragua 5
Panama 5
Antigua and Barbuda 4
Bolivia 4
Jersey 4
Papua New Guinea 4
Trinidad and Tobago 4
Bahamas 3
Guyana 3
Tajikistan 3
Belize 2
Benin 2
Burundi 2
Congo 2
Equatorial Guinea 2
Greenland 2
Honduras 2
Iraq 2
Rwanda 2
Samoa 2
Turks and Caicos Islands 2
Andorra 1
Central African Republic 1
Congo, Democratic Republic 1
Cook Islands 1
Cuba 1
Dominica 1
El Salvador 1
Gambia 1
Guernse 1
Isle of Man 1
Lao People's Democratic Republic 1
Liechtenstein 1
Macao, China SAR 1
Martinique 1
Nigeria 1
Senegal 1
Somalia 1
St. Lucia 1
Venezuela 1
Åland Islands 1

Are you the organizer of this trade show?

ITB Berlin 2027

Less than 9 months left until the opening


77258 m2
Exhibition space!

57345
Targeted visitors!
Hotels Flight tickets
ITB Berlin 2027
We invite you to take part in the largest tourism exhibition in the world – ITB Berlin, which offers a unique opportunity to explore the global tourism industry.

ITB Berlin is a renowned exhibition that gathers around 10,000 exhibitors from over 180 countries and regions each year. The event features cities, tour operators, booking system developers, airlines, hotels, and other businesses related to the tourism sector. It serves as an ideal platform to inspire new travel experiences.

The exhibition provides an unparalleled opportunity for tourism professionals. It has become a leading B2B platform where participants can establish connections with partners from around the world. All levels of the value chain are represented here, from tour operators to car rental companies. For trade visitors, this is an excellent opportunity for business meetings and securing profitable deals.

Moreover, ITB Berlin opens the doors to a wide audience, allowing attendees to quickly learn about various destinations and offerings in the world of tourism.

Don't miss the chance to be part of this unique event and discover new horizons with ITB Berlin!

162
Countries participating in the trade show!
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ITB Berlin 2027

5637
Companies participating in the trade show!

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ITB Berlin 2027

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Less than 9 months left until the opening
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Do not worry. Filling out the form and sending a request doesn't oblige to participate in the trade show.

Why participate?

  • 57 345 targeted visitors
  • 162 participating countries
  • 5 637 exhibitors
  • 165 000 m² of exhibition space
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    Thematic sections of the exhibition
    ITB Berlin 2027

    Tourism and leisure
    Beach holiday, Travel agencies, Business tourism, Car tours, Car rental, Recreation areas, Hotels, Medical recreation, Health centers, Holiday houses, ...