MakeUp in 2027

International specialized trade show of the beauty industry

from 23 to 24 of February

Less than 4 months until the trade show opens — book the best stand in time!

Los Angeles Convention Center view map | Los Angeles, United States

Frequently asked questions about the trade show

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Exhibition area

A trade show for industry professionals!

Visitors

Always a target audience!
MakeUp in 2027
MakeUp in 2027

Countries

Wide geography of participants!

About the trade show

The MakeUp in Los Angeles trade show, launched in 2010, has established itself as one of the leading events in the cosmetics and beauty industry. The name "MakeUp in™" encompasses not only color cosmetics but also highlights the internal aspects of the industry: innovation, inspiration, and international collaboration. This event, part of a global series, annually gathers key players from the beauty world at the prestigious Los Angeles Convention Center. Organized by Infopro Digital, an international media company, the trade show attracts brands, formulators, packaging designers, suppliers, product developers, and marketing professionals. It serves as a highly specialized platform for sharing the latest innovations in makeup, skincare, and packaging, all taking place in the creative atmosphere and progressive spirit of Los Angeles, which is a global center for beauty trends and lifestyle inspiration. At the heart of MakeUp in Los Angeles are key market factors: beauty trends, technological innovations, raw materials, product development, and creative packaging solutions, presented in exclusive partnership with LUXE PACK Los Angeles. Consumer insights and strategic market analysis also play a significant role. The event fosters collaboration between emerging startups and established global players, creating a space for breakthrough ideas. Attendees can expect an inspiring mix of product launches, innovative formulas, and expert opinions through high-level lectures and panel discussions featuring international industry leaders. The trade show attracts exhibitors and visitors from across the beauty ecosystem, including cosmetics, skincare, packaging design, ingredient development, OEM/ODM manufacturing, accessories, and brand strategy. It targets key decision-makers and creative professionals – from product developers and marketing managers to makeup artists and trend forecasters. Los Angeles as the host city emphasizes the trade show's forward-looking perspective. This Californian metropolis is not only a hub for media, film, and fashion but also a global trendsetter in beauty. Ideally located in downtown Los Angeles and easily accessible by public transport, the Los Angeles Convention Center provides the perfect conditions for hosting an event of this scale and level. If you want to establish new business partnerships, identify new trends, or expand your product portfolio, MakeUp in Los Angeles offers exclusive insights, targeted networking opportunities, and a high-class industry atmosphere unmatched in the sector. Join us!

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My trip to the trade show

MakeUp in 2027

Trade show venue

How do I get to the trade show?

To the host city

Los Angeles
Passengers Adults 1 Children 0 Infants 0
Cabin class
Flight preferences
Stops
Departure time 00:00 24:00
Arrival time 00:00 24:00

To the trade show venue

Los Angeles Convention Center 1201 S Figueroa St, Los Angeles, CA 90015, USA , Los Angeles, United States
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Expected weather during the trade show

Day: +21…+23 °C
Night: +8…+10 °C
Precipitation: about 78 mm per month
Precipitation is possible — an  umbrella may come in handy!
Wind: about 3 m/s

Data based on historical climate indicators

Participants

Leading industry enterprises!

Request for participation in the trade show

MakeUp in 2027

Estimated space
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Less than 4 months left until the opening
Have time to book the best stand!



Do not worry. Filling out the form and sending a request doesn't oblige to participate in the trade show.

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    Thematic sections

    MakeUp in 2027

    Cosmetic Products
    Medical Cosmetics, Baby Cosmetics, Professional Cosmetics, Cosmetology Equipment, Hairdressing Equipment, Cosmetology Services, Equipment and Products for Permanent Makeup, Tanning Salons and Tanning Products, Aromatherapy, Beauty Salon Equipment, ...