MakeUp in 2027

International specialized exhibition of beauty industry

from 23-th to 24-th of February

Less than 4 months until the exhibition opens — book the best stand in time!

Z Excenter view map | Los Angeles, United States

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MakeUp in 2027
MakeUp in 2027

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About the exhibition

The MakeUp in Los Angeles exhibition, launched in 2010, has established itself as one of the leading events in the cosmetics and beauty industry. The name "MakeUp in™" encompasses not only color cosmetics but also highlights the internal aspects of the industry: innovation, inspiration, and international collaboration. This event, part of a global series, annually gathers key players from the beauty world at the prestigious Los Angeles Convention Center. Organized by Infopro Digital, an international media company, the exhibition attracts brands, formulators, packaging designers, suppliers, product developers, and marketing professionals. It serves as a highly specialized platform for sharing the latest innovations in makeup, skincare, and packaging, all taking place in the creative atmosphere and progressive spirit of Los Angeles, which is a global center for beauty trends and lifestyle inspiration. At the heart of MakeUp in Los Angeles are key market factors: beauty trends, technological innovations, raw materials, product development, and creative packaging solutions, presented in exclusive partnership with LUXE PACK Los Angeles. Consumer insights and strategic market analysis also play a significant role. The event fosters collaboration between emerging startups and established global players, creating a space for breakthrough ideas. Attendees can expect an inspiring mix of product launches, innovative formulas, and expert opinions through high-level lectures and panel discussions featuring international industry leaders. The exhibition attracts exhibitors and visitors from across the beauty ecosystem, including cosmetics, skincare, packaging design, ingredient development, OEM/ODM manufacturing, accessories, and brand strategy. It targets key decision-makers and creative professionals – from product developers and marketing managers to makeup artists and trend forecasters. Los Angeles as the host city emphasizes the exhibition's forward-looking perspective. This Californian metropolis is not only a hub for media, film, and fashion but also a global trendsetter in beauty. Ideally located in downtown Los Angeles and easily accessible by public transport, the Los Angeles Convention Center provides the perfect conditions for hosting an event of this scale and level. If you want to establish new business partnerships, identify new trends, or expand your product portfolio, MakeUp in Los Angeles offers exclusive insights, targeted networking opportunities, and a high-class industry atmosphere unmatched in the sector. Join us!
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MakeUp in 2027

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Less than 4 months left until the opening
Have time to book the best stand!



Do not worry. Filling out the form and sending a request doesn't oblige to participate in the trade show.

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    Thematic sections

    MakeUp in 2027

    Cosmetic products
    Medical cosmetics, Baby cosmetics, Professional cosmetics, Cosmetology equipment, Hairdressing equipment, Cosmetology services, Equipment and preparations for permanent makeup, Tanning salons, tanning products, Aromatherapy, Beauty salons equipment, ...