Spielwarenmesse 2025 - toy fair 2027

International toy exhibition

from 2 to 6 of February

Less than 3 months until the exhibition opens — book the best stand in time!

Nuremberg Exhibition Centre (NürnbergMesse) view map | Nuremberg, Germany

Exhibition area

98495 m2
Exhibition space!

Visitors

52941
Targeted visitors!
Spielwarenmesse 2025 - toy fair 2027
Spielwarenmesse 2025 - toy fair 2027

Countries

68
Countries participating in the trade show!

About the exhibition

We invite you to participate in the international toy exhibition Spielwarenmesse, which is one of the leading events in the world of toys, hobbies, and leisure. This event, exclusively for specialized trade, offers an ideal platform for interaction and order placement for both national and international manufacturers, as well as traders and buyers from around the globe. The exhibition showcases new products and provides a comprehensive overview of the industry, serving as a valuable source of information for market orientation.

The exhibition in Nuremberg features over 2800 exhibitors from nearly 70 countries, presenting more than 1 million products. The toy fair is a purely trade-focused event that creates optimal conditions for the exchange of information and deals between manufacturers and specialized retailers. This event offers a unique opportunity to explore new trends and gain a complete understanding of the state of the industry.

At Spielwarenmesse, various product groups will be represented, including model building and hobbies, model trains and accessories, educational and mechanical toys, dolls and plush toys, multimedia products, items for newborns and toddlers, wooden toys, gift sets, stationery, as well as holiday products and trending items. Additionally, products for sports, leisure, and outdoor games will also be showcased.

Don’t miss the chance to be part of this significant event and expand your business contacts at the Spielwarenmesse!

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My trip to the exhibition

Spielwarenmesse 2025 - toy fair 2027

Exhibition venue

How do I get to the trade show?

To the host city

Nuremberg
Passengers Adults 1 Children 0 Infants 0
Cabin class
Flight preferences
Stops
Departure time 00:00 24:00
Arrival time 00:00 24:00

To the exhibition venue

Nuremberg Exhibition Centre (NürnbergMesse) Messezentrum 1, 90471 Nürnberg, Germany , Nuremberg, Germany

Expected weather during the exhibition

Day: +5…+7 °C
Night: −1…−3 °C
Precipitation: about 41 mm per month
Precipitation is possible — an  umbrella may come in handy!
Wind: about 3 m/s

Data based on historical climate indicators

Participants

2313
Companies participating in the trade show!

Request for participation in the trade show

Spielwarenmesse 2025 - toy fair 2027

Estimated space
area




Less than 3 months left until the opening

Have time to book the best stand!



Do not worry. Filling out the form and sending a request doesn't oblige to participate in the trade show.

Exhibition statistics

Exhibition space statistics

Distribution of exhibition space

Exhibition statistics
98 495 m² Exhibition space
Exhibition space 98 495 m² 100% Exhibition space
98 495 m²

Exhibition space

100%
3 611 m²

Special areas

3.7%
31 319 m²

Local exhibitors

31.8%
63 565 m²

International exhibitors

64.5%

Participants statistics

Profile and geography of exhibition participants

Total exhibitors 2 313

Total number of participating companies according to FKM data

Local exhibitors 432 18.7%
International exhibitors 1 881 81.3%

Visitors statistics

Audience and visitor profile of the exhibition

Total visitors 52 941

Total number of visitors according to FKM data

Local visitors 18 270 34.5%
International visitors 34 671 65.5%

Statistics by country

Geography of exhibition participants

participating countries 68

Countries represented among the exhibitors according to FKM data

#1
Germany

432 exhibitors

#2
China, People's Republic

414 exhibitors

#3
Hong Kong, China SAR

175 exhibitors

All countries

68
Germany 432
China, People's Republic 414
Hong Kong, China SAR 175
United Kingdom of Great Britain and Northern Ireland 130
United States of America 115
Netherlands 105
Spain 98
France 92
Italy 89
Poland 83
India 54
Taiwan 50
Türkiye 40
Belgium 36
Denmark 29
Czechia 28
Sweden 22
Australia 21
Israel 21
Austria 20
Canada 20
Greece 18
Korea, Republic 18
Ukraine 18
Japan 15
Switzerland 15
Georgia 12
Portugal 12
Bulgaria 11
Latvia 10
Thailand 10
United Arab Emirates 8
Singapore 7
Hungary 6
Finland 5
Slovenia 5
Argentina 4
Brazil 4
Cyprus 4
Norway 4
Vietnam 4
Croatia 3
Estonia 3
Luxembourg 3
Mexico 3
Pakistan 3
Romania 3
Serbia 3
Sri Lanka 3
Armenia 2
Indonesia 2
Ireland 2
Lithuania 2
Malaysia 2
North Macedonia 2
Chile 1
Colombia 1
Egypt 1
Jordan 1
Lebanon 1
Macao, China SAR 1
New Zealand 1
Panama 1
Philippines 1
San Marino 1
Slovakia 1
South Africa 1
Uruguay 1

Why participate?

  • 52 941 targeted visitors
  • 68 participating countries
  • 2 313 exhibitors
  • 175 000 m² of exhibition space

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