Charm

International specialized exhibition of beauty industry

DonExpocentre view map | Rostov-na-Donu, Russia

"Charm"
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Charm 2026
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    Trade show subjects
    Location



    13000
    Targeted visitors!
    Charm 2026
    Join us at the beauty industry exhibition **Charm**, a premier platform for showcasing the latest innovations in cosmetic products, cutting-edge technologies, and trends in cosmetology, perfumery, nail services, and hairdressing. This event also serves as an ideal space for networking among industry professionals and enhancing the skill level of employees.

    Over the years, the **Charm** exhibition has gained authority among beauty business professionals in southern Russia and has captured the genuine interest of the public, who always strive to remain stylish, fashionable, modern, and beautiful.

    Leading cosmetic and perfumery companies present their latest advancements in cosmetology, perfumery, nail services, hairdressing, and massage at the exhibition. The **Charm** exhibition features both well-known products and brands as well as exciting new offerings that will be presented to the public for the first time.

    The **Charm** exhibition sets trends and shapes the future direction of the beauty industry. It is a vibrant reflection of the current state of the Russian beauty market and a venue for the introduction of modern technologies.

    The main thematic sections of the exhibition include:

    - Cosmetology and aesthetic medicine
    - Hairdressing
    - Nail services
    - Skin and body care cosmetics
    - Make-up, decorative cosmetics, and perfumery
    - Spa services and tanning
    - Pharma Beauty
    - Accessories and related products
    - Beauty salon management
    - Industry media

    Don't miss the opportunity to participate in this significant event in the beauty industry!

    17
    Countries participating in the trade show!