Personalisation Experience 2027

International specialized exhibition of advertising and marketing technologies and services

from 6-th to 9-th of April

Less than 6 months until the exhibition opens — book the best stand in time!

Z Excenter view map | Munich, Germany

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Exhibition area

A trade show for industry professionals!

Visitors

Always a target audience!
Personalisation Experience 2027
Personalisation Experience 2027

Countries

Wide geography of participants!

About the exhibition

The "Personalization Experience" exhibition is a unique event in Europe entirely dedicated to the future of personalized manufacturing. This flagship event in the FESPA Global Events calendar gathers professionals involved in the design, production, and marketing of customized products, as well as those looking to enter the rapidly evolving market. Each year, the exhibition takes place in a new European city, reflecting regional diversity and attracting an international audience from various sectors, including industry, commerce, marketing, and creative fields. The organizer is FESPA — an international association actively working in the printing sector, with many years of experience in innovation, networking, and professional development through its international event formats. At the heart of the exhibition is SmartHub — an interactive platform showcasing advanced technologies for smart, sustainable, and scalable manufacturing processes. Here, innovation meets real-world application: from AI-generated designs and automated workflows to personalized customer communication that complies with GDPR requirements, utilizing variable printing. Visitors can see how on-demand production opens up new business models, especially in the areas of apparel decoration, interior design, and personalized gifts. Special attention is given to the Smart Factory Trail, where live demonstrations show how highly personalized products can be produced efficiently, sustainably, and at scale using interconnected systems and creative software solutions. The experience is further enriched by the SmartHub conference program, which brings together international experts for presentations, case studies, and panel discussions. The focus is on data-driven personalization, creative production methods, and strategies for building customer loyalty and market sustainability. Exhibitors represent a wide range of sectors — from printing technologies and textile manufacturing to software development, e-commerce, promotional products, branded goods, and marketing automation services. Visitors include production managers, designers, and decision-makers from retail, brand management, and personalization technologies. Whether the exhibition is held in Amsterdam, Munich, Madrid, or Milan — the changing European locations give the event a fresh identity each year, providing access to regional markets, creative communities, and centers of technological innovation. All venues are well-connected to transportation networks, creating ideal conditions for an event that showcases personalization as the business model of the future. Join us at the "Personalization Experience" exhibition and be part of this exciting event!
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Participants

Leading industry enterprises!

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Personalisation Experience 2027

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Less than 6 months left until the opening
Have time to book the best stand!



Do not worry. Filling out the form and sending a request doesn't oblige to participate in the trade show.

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    Thematic sections

    Personalisation Experience 2027

    Printing and publishing
    Scientific and educational materials for children, Periodical publications for children and adolescents, Geographic maps, Entertaining books , Prepress processes, Digital printing, Offset printing, Screen printing: equipment and materials, Printing supplies, Printing accessories, ...