MAPIC Italy 2027
International specialized exhibition of real estate
Exhibition area
A trade show for industry professionals!
Visitors
Always a target audience!
Countries
Wide geography of participants!
About the exhibition
MAPIC Italy is the leading trade show for retail real estate and area development in Italy. It is held annually at the renowned Rho Fiera Milano exhibition center in Milan, bringing together key players from the retail, real estate, and urban development sectors.
The name MAPIC stands for Marché International Professionnel de l’Immobilier Commercial — an internationally recognized format organized by Reed Exhibitions Limited, which hosts professional events for the real estate industry worldwide. MAPIC Italy is a version specifically tailored for the Italian market, focusing on the future of retail and urban spaces.
This event is not just a traditional industry meeting. It serves as a highly specialized forum for innovation, investment, and strategic networking. The focus is on management, development, and value creation for retail real estate — from classic retail formats to multifunctional projects that increasingly incorporate experience, gastronomy, leisure, and culture.
In addition to established market leaders, MAPIC Italy provides a platform for new brands and progressive retail concepts — especially those driving change through digital transformation, omnichannel strategies, or AI-based business models.
Key attention is also given to the sustainable development of urban environments. MAPIC Italy positions itself as a pioneer in implementing ESG criteria, environmental responsibility, and urban regeneration. As a result, the exhibition is becoming increasingly relevant for urban planners and government agencies, who, along with investors and developers, are shaping future-ready urban districts.
Exhibitors primarily represent sectors such as real estate development, architecture, design, investment, technology, and brands in retail and lifestyle. Key participants include retailers, developers, city officials, investors, consultants, and brand managers — united by the goal of creating new partnerships, developing sites, and identifying market opportunities.
MAPIC Italy is part of an international series of events and represents the Italian version of the leading global event in retail real estate. It reflects the dynamic trends and regional characteristics of the Italian retail and real estate market, making it a key meeting point for the industry at both national and international levels.
The venue is the modern Rho Fiera Milano exhibition center, conveniently connected to public transport and easily accessible from both central Milan and Milan Malpensa Airport. Milan, as the capital of innovation and design in Italy, offers the perfect setting for a progressive exhibition: MAPIC Italy — where retail concepts, real estate visions, and urban lifestyles come to the forefront.
We invite you to participate in MAPIC Italy!
My trip to the exhibition
Exhibition venue
How do I get to the trade show?
To the exhibition venue
Fiera Milano Rho, Metropolitan City of Milan, Italy , Rho, ItalyExpected weather during the exhibition
Day:
+22…+24 °C
Night:
+11…+13 °C
Precipitation:
about 107 mm per month
Usually plenty of precipitation — we recommend taking an umbrella!
Wind:
about 2 m/s
Data based on historical climate indicators
Participants
Leading industry enterprises!
Request for participation in the trade show
MAPIC Italy 2027
Less than 7 months left until the opening
Have time to book the best stand!
Do not worry. Filling out the form and sending a request doesn't oblige to participate in the trade show.
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