Under the motto “Dynamics and trust – the best of the tourism industry!” from February 15 to 17, tourism companies, hotels and resort complexes, destination management organizations, local authorities from tourist regions, diplomatic missions from Algeria, Bulgaria, Greece, Dubai (OAE), India, Italy, Spain, Lithuania, Mauritius, Maldives, Peru, Romania, Serbia, Tunisia, Turkey have met in Sofia at Holiday & SPA. The number of participants is twice as large as in 2022, which is a sure indicator that the tourism business has successfully overcome the pandemic crisis and is increasingly confidently dealing with the series of crises that have affected the sector globally.

The organizers noted increased interest in the International Fair from companies representing industries accompanying the tourism sector and finding in tourism a potential for the development of peripheral employment and new technologies – they form 10% of the exhibitor profile.

30% of the participants this year are Bulgarian and foreign tour operators and agents, 40% are the representatives of various destinations, including national tourist organizations, tourist regions and municipalities. 12 percent of the exhibitors represent the hotel business, and approximately 6% of companies – related industries.